CHLOE

Chloe is the owner and founder of Winners Strength and Wellbeing.

I founded Winners Strength & Wellbeing in 2021 after recognising that the fitness industry ostracises many women! Gyms are intimidating there is often a lack of in person knowledge available.

Having a past of mental illness and discovering how fitness can help all women I believe in pushing women to realise their true potential.

I pride myself on my understanding of women, how there bodies function and how to get the best out of every session I have with them.

I am a tough motivator and I strive to make women understand their true worth and credibility. I am honest and don’t take excuses lightly – If you have a goal then I will push you to get there!

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More about my journey is below!

At 17, I began struggling with my mental health. At the time, I didn’t really understand what was happening, but I discovered that exercise gave me a sense of achievement, purpose and an escape from negative thoughts.

In 2013, after training for and running a marathon, I developed severe back pain and sciatica that continued for more than five years. I tried everything from painkillers and physio to acupuncture and chiropractic treatment, but nothing seemed to solve the problem.
By my late 20’s, I was at an all-time low. To the outside world I appeared confident and outgoing, but behind closed doors I was struggling. Eventually, I decided I needed a complete change and moved to Dubai, where I spent five years rebuilding my confidence and finding a new direction.

When I returned home, I followed my passion for fitness and helping other women mentally and physically, qualifying as a Personal Trainer in 2019. I discovered strength training and began lifting weights – something I never thought I would be able to do. Within months I became physically and mentally stronger.

In 2021, I launched Winners Strength & Wellbeing Studios, creating the kind of place I wish I had found years earlier –  somewhere women can feel safe, supported and empowered to become stronger and more confident.

In 2026, my journey took me to Kenya, where I volunteered and learnt about the devastating impact of period poverty. Since returning home, I have partnered with Positive Life Kenya to launch Positive Flow Kenya, an initiative helping women produce reusable sanitary products, create employment and give girls and women greater dignity and opportunity.